Honda Worried that Dealers may Raise the Prices of the the Upcoming Honda Insight

I found this article to be an interesting read, I did not know that some dealers had been artificially marking up the price (suppy and demand) of the Civic Hybrid and the Fit. As far a I know, I haven't seen this practise in Canada.

The thrust of the new Honda Insight hybrid -- which debuted in Paris this week as a near-production concept -- is to "bring hybrid vehicles into a price bracket where a broader range of people can afford them," says the press materials. Cheaper, in other words. The current estimate is that the Insight -- powered by a 1.3-liter gas engine and Integrated Motor Assist, good for about 45 mpg, on average -- will cost about $20,000, though final pricing will be announced closer to the on-sale date next spring.

It must have taken a heroic effort for Honda to hit that price point. According to the company, major savings had to be realized in the design and manufacturing of the IMA and other hybrid components (like the battery). Tankers of midnight oil must have been docked right outside Honda's R&D center.

However, all that hard work -- and the neat marketing and sales strategy designed to undercut Prius -- will amount to little if Honda dealers tag on thousands of dollars more in dealer markups and price premiums, as they have been notoriously doing with the Fit and Civic Hybrid. "We don't like it whenever premiums are added," says company spokesman Kurt Antonius. "But it's driven by supply and demand. We don't condone it but we can't control it."

Perhaps not, but Honda of America could probably, oh, let's say, de-incentivize the practice, and considering that the low entry price of the new Insight hybrid is the whole point, I suspect they probably will.

More about the car: Yes, it looks vaguely like a Prius. "We would say it looks more like the Clarity," says Antonius, referring to Honda's sleek and awesome hydrogen-powered car. I would say that the Prius, the GM Volt and the Honda Insight all resemble one another as a consequence of aerodynamics and engineering constraints that nominalize design. In other words, if you want a car of a certain size to carry five passengers and some luggage, and you want it to be as aerodynamically efficient as possible, there's only so much you can do about styling.

Unlike the Prius, the Insight does not move under electric power alone. Honda has long believed the tradeoffs of weight and cost don't justify electric-only propulsion. The company expects overall mileage to be like that of the Civic Hybrid.

Honda expects to make 200,000 Insights per year for the world market, 100,000 of them destined for the U.S.

Source;
http://latimesblogs.latimes.com/uptospeed/2008/10/honda-insight-h.html

Globe & Mail; Insight into Honda's hybrid plans

Jeremy Cato, October 2, 2008 at 10:27 AM EDT

PARIS -- Honda rarely, rarely tips its hand about future products. This is a secretive company, secretive to the point of being a bit paranoid.

So it was a surprise to see the Japanese auto maker jump the gun with pictures and selective tidbits about the Honda Insight hybrid-electric car it will put on sale next April – and show tomorrow at the Paris Auto Show.

Now the five-passenger hatchback Honda will show in Paris is officially a “concept.” Ignore that. Honda types say the production Insight will be almost identical to the concept. It is unusual for Honda to tout a car that won't go on sale for months, to leak details, share pictures and the like. Honda is doing this to steal Toyota's thunder.

Toyota, of course, is the world leader at selling hybrids. Honda has never liked that, not given that Honda actually beat Toyota to market in North America with its two-door hybrid. It did not sell well and neither have the Accord Hybrid – discontinued – and the Civic Hybrid.

So far, Honda's hybrid efforts have been a bit embarrassing – especially so for a company that prides itself on being a so-called engine company dominated by the smartest of engineers.

What we're seeing now is Honda in fighting mode. The Wall Street Journal argues that the Insight is “likely to pose the most formidable threat to Toyota” we've yet seen on the hybrid front – “delivering greenness for fewer greenbacks.”

Honda officials have led me to believe that the Insight will be highly affordable, selling in the $22,000-range or so in Canada. At that price, Honda is expecting to sell 100,000 or more Insights a year – perhaps more. Ten thousand of those might be sold in Canada.

Except Honda won't be alone in challenging Toyota and that means those sales numbers might be a stretch. General Motors already sells a slew of different hybrids, Ford has the Escape Hybrid and more like it coming in a few months, Nissan is pushing ahead, Chrysler has a wide-ranging electric car program in the works and on and on.

Oh, and did I mention the Santa Fe Hybrid Hyundai is showing in Paris?

More from Paris tomorrow, right here.

Source;
http://www.theglobeandmail.com/servlet/story/RTGAM.20081002.WBdriving20081002102719/WBStory/WBdriving

Honda Insight VS Toyota Prius; Jalopnik's Survey

Here's a snapshot of the results as of Oct. 02, 2008 AM.

"OK folks, now that the new Prius-fighter from Honda has officially seen the sheet dropped at the Paris Motor Show early this morning, it's time to ask the important question — which one will win? In one corner, you've got the long-time champion of the hybrid arena. In the other, the pugnacious new Honda Insight, determined to beat the Prius in at least one chart — price. With that, here's the question:" (See the above picture)

Now, before all of us Honda fans get too excited, this is only a survey, there have been many a war won on paper and lost on the battle field - both cars are good/going to be good.

Here's a link to the survey, if you'd like to partake;

http://jalopnik.com/5058334/jalopnik-paris-pissing-match-honda-insight-vs-toyota-prius

Honda Insight hybrid goes on sale globally in spring 2009

Neil Winton / Special to The Detroit News

PARIS -- Honda's new Insight petrol electric hybrid will go on sale around the world in the spring of 2009, after the mass production-ready version of the car is unveiled at the Detroit car show in January, the Japanese company said.

The original Insight was introduced in 1999. It only had two seats, whereas the new one has room for five.

"For the long term, we believe fuel cell electric vehicle technology is the ultimate environmental solution. But to reduce CO2 (carbon dioxide emissions in the near term, Honda believes the best approach is to advance hybrid technology to mainstream customers," Takeo Fukui, President and CEO of Honda told a press conference at the Paris Car Show.

"We are developing this vehicle to achieve excellent fuel efficiency on a par with the Civic Hybrid, but at a significantly reduced price. The new Insight is equipped with a hybrid system that combines a lightweight and compact 1.3 litre (gasoline) engine with a motor that will achieve excellent fuel efficiency and low CO2 emissions," Fukui said, without revealing any data.

The current Civic Hybrid uses a so-called "mild" hybrid system, which enhances the performance of the gasoline engine. "Strong" hybrids, like that in the Toyota Prius enhance efficiency, but also allow a limited amount of separate, battery-only powered driving.

Fukui didn't say which system would be used in the new Insight.

He said the Insight should sell up to 200,000 versions a year. Hybrid versions of the CR-Z SUV and little Jazz (known as the Fit in the U.S.) will bring hybrid sales up to 500,000 a year, but he didn't say when.

Fukui added that the newly redesigned Jazz/Fit, going on sale across Europe from next month, will be built in Britain, in addition to current capacity in China and Japan.

Source;
http://www.detnews.com/apps/pbcs.dll/article?AID=/20081002/AUTO04/810020430/1001

More Pic's of the Honda Insight Concept at the 2009 Paris Auto Show

For more pic's follow the link below;
http://www.autoblog.com/2008/10/02/paris-2008-honda-insight-live-reveal/

Honda Introduces All-New Insight Dedicated Hybrid Concept Vehicle at Paris Motor Show

PARIS, France, October 2, 2008—Honda Motor Co., Ltd. presented the concept model of its all-new Insight dedicated hybrid vehicle scheduled to be introduced in 2009, at the 2008 Paris Motor Show (October 2–19; Press Days: October 2–3).

Based on a theme of achieving dynamic performance through excellent aerodynamics, the exterior design of the Insight concept model combines excellent environmental performance and a fun to drive spirit. The compact Insight Concept measures 4,375 mm (172.2 in.) in length, 1,695 mm (66.7 in.) in width, and 1,425 mm (56.1 in.) in height, with specially designed, ultra-light aluminum wheels and 205/40 R18 tires. With a cockpit that enables the driver to experience the joy of driving, the interior of the Insight Concept provides an advanced and futuristic feeling that is possible only through a hybrid vehicle.

The all-new Insight, which will be developed based on this Insight Concept, will be a five-door, five-passenger hatchback equipped with Honda’s lightweight and compact hybrid system, with a 1.3-liter gasoline engine serving as the main power source, assisted by an electric motor. While achieving fuel economy on par with the Civic Hybrid, the new Insight will also achieve excellent utility and light and comfortable driving through the adoption of a new platform developed specifically for this vehicle. Honda will begin sales of the all-new Insight in Japan, Europe and North America in spring 2009, and projects annual global sales of 200,000 units.

In his speech at the Paris Motor Show, Honda Motor president & CEO Takeo Fukui said, “This new Insight will give more people the chance to get behind the wheel of a high quality hybrid vehicle only Honda can develop.”

The name Insight was chosen to denote that this new vehicle provides "insight" into a new era in which hybrid vehicles come within reach of most car buyers.

Source;
http://world.honda.com/news/2008/4081002All-New-Insight/

10 vehicles that will redefine the auto industry in the next year

2010 Honda Insight
Toyota Prius facing off with the Honda Insight
2010 Chevrolet Camaro
2010 Toyota Venza

BY MARK PHELAN
FREE PRESS COLUMNIST

From hybrids to big pickups, from luxury cars to thrifty compacts, a handful of new vehicles that debut over the next 12 months may shape the future of automakers around the world.

They come in all shapes and sizes. Some break new ground for their manufacturers. Others aim to reassert companies' dominance in market segments they created.

From icons like the Ford F-150 and Toyota Prius to newcomers like the Lincoln MKT and Chevrolet Traverse, they are the most interesting and important new cars to watch as the 2009 model year kicks into high gear and model year 2010 begins.

2010 Honda Insight

The five-passenger gasoline-electric Insight is Honda's attempt to remind buyers that it's a leader in hybrid cars. Honda was the first automaker to sell a hybrid in the United States when the previous two-seat Insight went on sale in 1999, but the flashy Toyota Prius quickly eclipsed Honda's mundane Civic and Accord hybrids.

Honda aims to change that with the 2010 Insight, which has the same hatchback profile as the Prius. Honda promises a base price "significantly below" other hybrids when it goes on sale in the spring of next year.

Other vehicles in the article;

2009 Audi A4

2009 Chevrolet Traverse

2010 Chevrolet Camaro

2009 Dodge Ram

2009 Ford F-150

2010 Lincoln MKT

2009 Toyota Venza

2010 Toyota Prius

2009 Mazda 6

Source and for the rest of the article;

http://www.freep.com/apps/pbcs.dll/article?AID=/20080911/COL14/809110397/1014/BUSINESS01

Honda Insight Sales to Begin April 2009, Only 7 Months Away

It seems like there's nothing new but Hybrid news, so here goes;

Honda surprised us all last week by giving us our first look at its upcoming Honda Insight Hybrid in concept form - which will debut to the public at the Paris Auto Show next month. But when will you see the final production version and when will it be available to purchase at a dealer near you?

Honda says that the Insight Hybrid Concept seen last week is a ‘near-production ready’ model. The five-door, five-passenger hatchback will U.S. hit showrooms in April 2009.

Honda plans on selling 200,000 units of the Insight Hybrid annually - 100,000 of which it hopes to come from the stateside. So far it is rumored that the production Insight hybrid will get near 60 mpg and will cost right below $19,000 ($22,000 here in Canada?).

They May Look the Same ....

It's hard not to think the Honda Insight hybrid and the Toyota Prius look like kissing cousins. But, while both are five-door hatches sharing similar profiles, cut lines and green-tinged halos... they've got vastly different designs. Below the jump, we've detailed seven of the literally tens of differences between the two happy hybrids. And yes, we're even including the big "H" on the front of the 2010 Honda Insight .
Difference #1: Instead of going with the stylized T, as on the Prius, the new Insight has a very defined H above the grille. This is a difference of 11 letter positions in the alphabet and a sign that Honda is the true Maverick in this race.

Difference #2: The Toyota Prius is very noticeable from the rear because of its squarer clear taillights housing red LED lights. The engineers from Honda have focused on a more angular look for their clear taillights with red LED lights.

Difference #3: Honda stepped out with some fairly trick split five-spoke wheels that look much hotter than the boring seven-spoke Prius design. We're not sure if these will make it from concept to reality.

Difference #4: The Prius has been faulted for its bland nose and utilitarian look, which Honda has countered with a more Honda CRZ-inspired front; it's more dramatic, modern and captivating in its vanilla quasi-Dave look. The design makes the new Insight look like a more expensive car than the Prius.

Difference #5: Toyota engineers love boxes and Honda deviated wildly from this path by introducing a round fuel access cover. That's change you can not only believe in, but it's change that signals the outside-the-box thinking you've come to expect from Honda.

Difference #6: As opposed to headlights that wrap upwards from a sharply curving grille, the Insight's lights curve outward from a sharply curving grille. It's so different — like apples and pears.

Difference #7: One of the features that differentiates the Prius from other cars on the road, visually, is that little window behind the A-pillar and ahead of the mirrors. The low belt-line of both of these cars necessitates such a move but Honda hides it, using a cheater panel aft of the mirror and a supporting strip behind the mirror. It's a smart design change that'll really help separate it from the crowd.

So there you have it — two totally different vehicles. No matter what your eyes tell you.

Source;
http://jalopnik.com/5045947/honda-insight-vs-toyota-prius-separated-at-birth

New Honda Insight's Comparative Measurements

Inches.

Another Individual Pic of the Honda Insight Concept

Honda to Display Concept Model of All-New Insight Dedicated Hybrid Vehicle Scheduled for Release in 2009 at Paris Motor Show

The 2nd pic has the 'Insight' (I thought they weren't going to call it that....), FCX Clarity, and the CR-Z.

TOKYO, Japan, September 4, 2008 - Honda Motor Co., Ltd. announced that it will display the concept model of its all-new Insight dedicated hybrid vehicle at the 2008 Paris Motor Show (October 2–19; Press Days: October 2–3). Honda is introducing the advanced Insight to meet the needs of customers in a new era of widespread demand for hybrid vehicles.

The name Insight was chosen to denote Honda's "insight" into a new era in which hybrid vehicles come within reach of most car buyers.

A five-door, five-passenger compact hatchback, the new Insight will feature an innovative new platform in which the battery and control unit are located beneath the cargo space for exceptional utility and a light, pleasing driving feel. The new Insight features Honda's innovative, highly efficient compact hybrid powerplant, in which a gasoline engine serves as the main power source and the electric motor assists when extra power is needed, such as during passing or start-up and acceleration.

The new Insight also features a new driving support function that helps drivers make the most of its exceptional fuel economy to achieve more efficient, environmentally responsible driving.

Thanks to reductions in the weight and size of the Insight's key components, Honda has also achieved significant cost reductions.

Honda plans to introduce the production version of the all-new Insight to the markets in Japan, Europe and North America in spring 2009 and projects annual global sales of 200,000 units.

At the Paris Motor Show, Honda will also display the FCX Clarity, its fuel cell automobile that offers the ultimate in clean performance, producing absolutely no CO2 emissions in operation; and a design study model of the CR-Z lightweight sports hybrid vehicle, scheduled to be released in the near future.

Honda's New Global Hybrid gets a Release Date of April 2009

It's said that the 'Prius Fighter' above will be unveilled at this October's Paris Auto Show. It is rumored to show up in dealer lots by April of 2009 and leave it to Toyota to make it interesting by having their next gen Prius displayed at the next Detroit Auto Show in January. Honda plans to undercut its rival in the pricing wars with its hybrid coming in at a base price of less than $19,000, a few thousand less than the larger Prius. Both models will use nickel metal hydride batteries (for now) as opposed to the latest lithium ion units in an effort to keep their costs down. Both should also score fuel mileage numbers somewhere in the 50-60 mpg range. For its part, Honda is planning to build 200,000 units of its new hybrid annually, with 100,000 earmarked for the U.S. Let the (fuel-saving) games begin!

Source; http://www.autoblog.com/2008/08/13/hondas-prius-killing-hybrid-gets-a-date-april-2009/

More Info. on Honda's Next 'Insight' Hybrid

The next Hybrid will carry over the Insight name plate (for those who don't know, that is the name of Honda's first Hybrid that was discontinued in 2006). This vehicle is said to be priced below the Civic. Style cues will come strongly from the Honda FCX (and the Prius).

Honda will equip the new hybrid with the same 1.3L Integrated Motor Assist system found in the current-generation Honda Civic Hybrid. However, further development of the system will cut the IMA’s cost by about 50 percent in the new hybrid, according to Next Energy News.

Although the new Insight will be loosely based on the Fit, it will measure in at 3 inches longer and 1 inch wider than the Fit.

One Honda insider told Edmunds the Insight’s fuel economy would be “insane,” with some Japanese sources predicting mileage as high as 71 mpg. Actual mileage will likely be lower when it hits our shores, but should still be impressive.

And if those lofty fuel-economy numbers weren’t enough to cause an instant waiting list for the new hybrid, the next-generation Insight will list from under $18,500 – undercutting the Toyota Prius by thousands of dollars.

The new Insight is expected to debut at the Paris Motor Show, but Honda could also wait until November’s Los Angeles Auto Show. Whatever the case, the new five-door hybrid should hit U.S. Honda dealers early next year.

Honda hopes to build 200,000 units annually, with half of that production to be sold in the United States. Look for the new Honda hybrid to arrive at dealerships here in the States in mid- to late-2009.

Source;
http://www.leftlanenews.com/honda-insight.html