Hybrid War Heats Up in Japan

Honda's new Insight went on sale in hits homeland about a week ago, and already it's under attack. Before it hit the market, there were rumors that it would be much cheaper than the Toyota Prius. Toyota, however, has other ideas. The Insight is 1.89 million yen ($18,853 USD) in Japan, which is the same price as the current Prius. Toyota then priced the coming third generation Prius at 2.05 million yen ($20,437 USD) to keep it close to the Insight. Then Toyota said it would keep the second-generation Prius on sale in Japan, and there have been rumors that Toyota is also working on a cheaper Prius costing around 30% less than the current one. That would pit three Prius models against one Insight, all similarly priced.

In response, Honda CEO Takeo Fukui said Honda will not lower the price of the Insight. Said Fukui, "I think that is something we can't do right now. We have to carefully examine the new Prius to know whether it is necessary for us to take certain measures. We have to think about the balance between cost and effectiveness." If Toyota does come out with three Japan-market Priuses, Honda will be thinking long and hard about those issues.

Unlike Toyota, though, Honda does have the CR-Z hybrid coming, which could give Honda some sporting hybrid credentials that Toyota doesn't yet have. Honda also said it is expanding its research and hybrid push into large sedans instead of counting on clean diesels for its bigger cars. Fukui feels that clean diesels are too expensive to develop be practical.

Source;
http://www.autoblog.com/2009/04/03/honda-ceo-says-insight-price-wont-be-reduced-further/

Honda: Would Mull Counter Measures Vs Cheaper Toyota Prius

SUZUKA, Japan (Dow Jones)--Honda Motor Co. (7267.TO) would have to consider counter measures if Toyota Motor Corp. (7203.TO) sets competitive prices for its Prius hybrid as recently reported, a company executive said Wednesday.

Honda launched its new Insight hybrid in February in Japan and is rolling out the model in the U.S. and other overseas countries.

The company has received orders that were more than triple the hybrid's monthly sales target a month after its Feb. 6 launch in Japan as the prices, which are lower than those of the current Prius, attracted customers looking for cheaper gas-sipping car amid the economic slump.

Yasuhiro Wada, a Honda general manager, said the company continues to receive solid orders for the Insight. As of Monday, orders for the new hybrid totaled more than 21,000 in Japan, more than four times the model's monthly sales target of 5,000.

Honda set the lower limit on Insight's prices at Y1.89 million, about 20% cheaper than the bottom price of the current Prius.

The Nikkei recently reported that Toyota will set the prices of the new Prius at Y2.05 million-Y2.50 million, lower than the current Y2.33 million-Y3.34 million and when it launches the new model it will also continue to sell the current one by lowering the bottom price to Y1.89 million to compete with the Insight.

"If they could do that, it would be a threat," Norio Ano, the head of the Insight product project, said at a press conference.

"We would have to consider something" to stay competitive, he said.
He added that Honda executives would order Ano and his team members to further cut costs if the report is true.

Toyota has said nothing has been decided on the prices of the new Prius and whether to continue to sell the current Prius.

-By Yoshio Takahashi, Dow Jones Newswires; 813-5255-2929; yoshio.takahashi@dowjones.com

Source;
http://online.wsj.com/article/BT-CO-20090325-704087.html

MotorTrend: Comparison: 2010 Honda Insight vs 2010 Toyota Prius

Here's a little snipet of the article, btw, it's a really good read even if you're not thinking of buying one.

"But which is the more important hybrid? That leads us back to the issue of price. Although the Prius will eventually entail such far-reaching technologies as lithium batteries and possibly plug-in capability, that's in the future. Not now. And when these two go on sale, the price spread is likely to be at least $3000.

Starting at just over $20,000, the 41-mpg Insight is the first hybrid that's simultaneously within the reach of just about every pocketbook and also a solid business proposition for its builder. Amazingly, it delivers nearly identical mileage as the current Prius at about 85 percent of the price. The incremental value of 50 mpg versus 41 mpg -- whether you judge it by gasoline cost, greater national security, or CO2 reduction -- seems dwarfed by the benefit of its potential sales volume. It's a milestone that can't go unnoticed.

1ST PLACE HONDA INSIGHT

An imperfect car, loud and coarse-riding, and also perhaps the most important hybrid ever built.

2ND PLACE TOYOTA PRIUS

The world's best hybrid has become more solid and refined, yet has somehow upped its fuel economy as well. It's an engineering triumph for the textbooks.

Source;

http://www.motortrend.com/roadtests/alternative/112_0905_2010_honda_insight_vs_2010_toyota_prius_comparison_test/index.html

Toyota Stages MR2 Comeback As The Prius Coupe But Can It Rekindle The Spirit?

Still having problems loading images right now. New MR2? That would be nice!

Toyota is developing an exciting performance hybrid which would revive the much loved sports car and rival Honda’s upcoming CR-Z. It’s set to swap its predecessor’s roadster shape for that of a compact coupé. Under the skin will be a rear-wheel-drive chassis, a paddleshift gearbox and a specially developed version of the Prius’s hybrid powertrain.

The new model will boast an amazing blend of performance, economy and low emissions, all wrapped up in a stunning body. It would be a fitting successor to the MR2, which ceased production in 2007.

Follow the link for a picture;
http://www.autospies.com/news/Toyota-Stages-MR2-Comeback-As-The-Prius-Coupe-But-Can-It-Rekindle-The-Spirit-42058/

Toyota to Take on Honda Insight With New Hybrid, Nikkei Reports

I guess this was bound to happen.

By Bill Koenig
March 13 (Bloomberg) -- Toyota Motor Corp. plans to develop a new hybrid car costing less than 2 million yen ($20,436) to compete with Honda Motor Co.’s Insight, Nikkei English News reported, without saying how it obtained the information.
The new model will be as much as 30 percent cheaper than Toyota’s Prius hybrid car, which starts at 2.33 million yen, Nikkei reported.

Source;
http://www.bloomberg.com/apps/news?pid=20601101&sid=aLMrNb_93dbk&refer=japan

Toyota to Sell Older Prius Along with New (more expensive) Prius to Stay Competitive with HONDA

The new Prius is expected to be more expensive than the outgoing previous generation.

Here is the upcoming Honda Insight!

Toyota bosses are in for a real shock! That’s because pictures of the new Prius hybrid have been leaked. And that’s not the only scoop – Auto Express has details of a cut-price version of the petrol-electric model, too.

Surfacing on the Internet ahead of its launch next year, these images show how the new model evolves the look of the current car with a more distinctive front end. In profile it’s near identical, but the shape is tweaked to improve aerodynamics. The new Prius is slightly larger than the outgoing car, and has a more compact hybrid powertrain, so there will be extra space for passengers and in the boot.

Under the bonnet lies a more powerful 1.8-litre engine, which works in tandem with an uprated nickel hydride battery pack. It will help the car return 75mpg combined, and emit less than 100g/km of CO2.

The latest Toyota is expected to be more expensive than the outgoing model, starting from around £20,000. However, Auto Express has learned that bosses plan to keep the current Prius on sale – and to compete with Honda’s forthcoming Insight, it will be at a new low price.

The next Insight is tipped to weigh in at less than £15,000 when it arrives here in March – undercutting the Prius by at least £3,000 for now. So, Toyota aims to tempt buyers into showrooms by marketing the current version at around the same price as its rival.

Source;

http://www.autoexpress.co.uk/news/autoexpressnews/229797/secrets_out_on_new_prius.html

Honda Insight VS Toyota Prius; Jalopnik's Survey

Here's a snapshot of the results as of Oct. 02, 2008 AM.

"OK folks, now that the new Prius-fighter from Honda has officially seen the sheet dropped at the Paris Motor Show early this morning, it's time to ask the important question — which one will win? In one corner, you've got the long-time champion of the hybrid arena. In the other, the pugnacious new Honda Insight, determined to beat the Prius in at least one chart — price. With that, here's the question:" (See the above picture)

Now, before all of us Honda fans get too excited, this is only a survey, there have been many a war won on paper and lost on the battle field - both cars are good/going to be good.

Here's a link to the survey, if you'd like to partake;

http://jalopnik.com/5058334/jalopnik-paris-pissing-match-honda-insight-vs-toyota-prius